Management of Time-Sensitive Product Label Changes 

Situation

Facing multiple product label updates across a portfolio of brands, the business unit sought a partner to efficiently deliver changes in Important Safety Information (ISI) via an experienced partner with white-glove service, without draining the promotional budget or over-extending human resources. 

Create NYC Role 

We executed ISI updates on hundreds of tactics without compromising quality or coordination with internal partners and external vendors.

Impact 

Create NYC was a key partner to ensure continuous promotion despite necessarily short turnaround times, delivering tactics faster with our flat-fee model less expensively than originally budgeted. The partnership saved budget and tens of hours of human resources that were then reallocated to marketing efforts directly impacting the bottom line. 

Kudos

"Such a pleasure working with your team. They just make things happen and I don't have to ever worry if it will be done on time and correctly! It always is A+ work!"