Strategic Execution of Advertising Across a Full-Year Plan
A successful, mature, billion-dollar business was in need of a strategic partner to drive efficient creative execution of tactics across the full year, including non-personal promotion, conventions, and pharmacy programs complementing multiple Tier 1 agency partners.
Create NYC Role
After 2 years of on-demand partnership, our role was expanded to conceive and coordinate execution of complex, cross-customer plans. We directly led all aspects of creative development across multiple marketing channels in partnership with the marketing team and established vendors.
Create NYC successfully delivered 50 cross-customer tactics while introducing the brand's first email platform for its sales force. This solidified our role as the lead strategic execution partner. Now in its 4th year, our relationship continues to grow, thanks to flawless execution and speed to market, all delivered via our flat-fee model.
"Over the years I have worked with many agencies and teams and Create NYC stands apart with their depth of collaboration across projects, sense of urgency, and, most importantly, deep understanding of my brand manager role. They are always on top of the process to keep the business moving forward."